Connecting Light


26 July 2013


As Part of the London 2012 Festival pbimaging were commissioned to produce a marketing image to capture the magic of a digital art installation along Hadrian's Wall.

A colourful line of pulsating balloons lit up the night sky on the 73 mile (117km) length of Hadrian's Wall.The digital art installation saw 400 balloons lined from Segedunum Roman Fort in Wallsend, to Bowness-on-Solway, as part of the London 2012 Festival.

The 6ft 6ins (2m) diameter weather balloons transmit messages between each other and internal LED lights change colour in response.

Video footage of the balloons and exhibition